If you're an Entrepreneur, Small Business Owner, Internet Marketer, Business Coach, Speaker, Author, Consultant, Infopreneur, Mompreneur, or even a Dadpreneur, then you have come to the right place to learn How to be Perceived as an Expert and Celebrity in your field so MORE PEOPLE come to you to buy your services and products.
Craig was a Creative Director at a Los Angeles Advertising Agency, and Craig's RockStar Marketing BootCamp combines both careers into one On September 23 - 26, 2010 at the • How to Become a RockStar Marketer! • How to use Facebook, Blogging, Twitter and YouTube to generate tons of business FOR FREE! • How to Self-Publish your book in ONLY 30 DAYS. • How You Can Advertise Your Business to Thousands of Potential Customers for the Cost of a Starbucks Coffee a day!!!
ALL THIS... AND A TON MORE
• Day One will begin with numerous RockStar Stories from my days with Guns N' Roses and Air Supply, and how they relate to running your business. • Day One will also feature THREE Simple Strategies that you can implement right away, as soon as you get home on Monday, that will greatly influence your income for years to come. • On Day One you will also learn the whole RockStar System For Success, and how it will help you be perceived as an expert and celebrity in your field so people will want to do business with you. Re-Invent Yourself On Day One you will also learn... • Why RockStars trash hotel rooms - it isn't all about poor anger management and alcohol. • Why self-promotion is the key to any successful person and/or business. • How to be "perceived" as a celebrity. • Why successful people are ongoing learners and believe in continuing education. • Why having a business coach is so critical to the success of your business and the quality of your life. Guest Speakers on Day One... ...And this is only Day One!
• Day Two will feature HOW TO DO IT ALL... Most Seminars and BootCamps will tell you What To Do. We SHOW YOU how to do it. On Day Two you will learn... • Why a consistent brand message is critical for your advertising campaign and your website. • How to create a powerful brand that is easily recognizable, and memorable. I will bring a random attendee up from the audience and brand them right in front of everyone to show the process of how to create your own powerful brand. • How to get potential clients to come to your website using clever and FREE Search Engine Optimization techniques that would normally cost thousands of dollars. • The secrets to getting your "website" on the first page of Google within a few weeks. • How Facebook and Twitter and other Social Networking sites can be used, VERY EASILY, to generate traffic and tons of sales. • How and why you should make small videos and how to get thousands of people to watch your videos. Guest Speakers on Day Two...
On Day Three we will focus on the THREE Easy Ways to Stand Out from your Competition. 1 - Writing a Book 2 - Speaking to earn extra income 3 - Getting in the Media On Day Three you will learn... • How to write a small book in 30 days to promote your business. • How to begin speaking about your area of expertise either to promote your business, or even better, as a form of supplemental income. • How to star in your own "television" show to promote you and your business. • How to star in a Reality Television Show and how it will help your business. • How to network like a RockStar where people will come up to YOU and want to meet YOU. • Surprise RockStar: Live Interview with a well-known RockStar.
• How and where to get a logo, an ad, or a flyer designed by a professional graphic designer for around $50. Note: When I owned my ad agency we use to charge about $2,000 to design a logo... and we were undercharging. • How to make a ton of money on the Internet while you're sleeping. • How to create multiple streams of income. On Day Four we will also feature our Non-Profit Sponsor - The Luekemia and Lymphoma Society... • Why giving back will actually help you get back, especially if you give back WITHOUT expecting anything in return. If the only way you're sharing your knowledge is by speaking, bad news. You're leaving hundreds of thousands of dollars of revenue sitting on the table but you won't be for long if Tom Antion has his way. An internationally acclaimed expert in Internet Marketing for small business, Tom is a full-time professional speaker who has been featured on major news media worldwide and hundreds of radio, television and print outlets across the United States. Tom's easy-to-understand "Three Prong Attack" on Internet marketing allows him to generates $75,000.00 to $220,000.00 in a month from his home office. And when you attend this fast-paced session, you'll discover Tom's system for becoming a "product machine." Discover how to create products quickly and easily" how to get tens of thousands of people every month looking for you, your products, and your services"and how to make more money sitting on your rear than you would if you went out and worked for a living. |
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From the Desk of: RockStar Entrepreneur, Craig Duswalt, Los Angeles, CA
Subject: RockStar Marketing BootCamp
Dear Entrepreneur:
My name is Craig Duswalt. What do I know about being a RockStar?
Before I started my own marketing company, I worked in Rock N' Roll. I started as the personal assistant for the group Air Supply and ended up personally handling lead singer Axl Rose when Guns N’ Roses were the top touring act in the world. I had a Backstage Pass for some of the craziest times in the history of Rock N' Roll.
After my years touring with Guns N' Roses I became an award-winning copywriter and opened an advertising agency, which among other accolades was named Santa Clarita's Small Business of the Year
in 2002.
 Gary Choppe (left) presenting Craig Duswalt with the 2002 Small Business of the Year |
Here are some of the clients I worked closely with over the years:
Baskin Robbins
Los Angeles Dodgers
Academy of Motion Picture Arts and Sciences
Disney
Speedo
ESPN
Buena Vista Home Video
Newhall Land
ITT Industries
City of Burbank
My wife and I also own Peak Models & Talent, a modeling and talent agency based in Los Angeles. Our agency has grown to become a multi-million dollar success story, directly because of the principles from my RockStar System for Success.
So what does this have to do with you?
A lot! Because...
I'm going to share everything I've learned about how RockStars use their celebrity and their expertise to market themselves...
If you are an entrepreneur, small business owner, speaker, author, actor, musician, or if you work in the corporate world and want to open up a small business or even a home-based business, you know it isn’t enough to be “just another face in the crowd.” If you want to increase your income, you need to stand out and be known as an expert in your field. You need to stand out like a RockStar!
My RockStar System for Success 4-Day Marketing BootCamp teaches you a simple system for becoming known as the go-to person in your field. Using my system, you will become the celebrity that everyone in your industry wants to do business with. You’ll make more money, and have more fun, than you thought possible!
I happen to be known as a RockStar in the field of inspiring people and teaching them to become their best. I launch people into pursuing their dreams. My popular RockStar BootCamp is filled with lots of music and fun, as well as solid, practical information you’ll put to use right away!
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Why
"RockStar Marketing?""
Axl Rose. Pat Benatar. Mick Jagger. Paul McCartney.
Johnny
Rotten. Not exactly the people you would look to for marketing advice. What could they possibly know about growing your
business?
They probably don’t have business degrees. They’ve probably
never managed a major corporation. They’ve probably never
worried about meeting payroll. It’s crazy to look to them for guidance, right?
Maybe not. Look at what they have done. Each one of them
rose from complete obscurity to become a music icon. Just
saying their names invokes certain images — Axl, the
Guns N’ Roses bad boy. Benatar, the lady rocker who could
kick your butt eight ways to Sunday, and you’d like it.
Jagger’s lips. McCartney, the “cute” Beatle. Rotten, the
sneering punk.
They became wildly successful in music because they made
their own way. They made their own rules as they went
along and in the process, developed world-wide celebrity.
And isn’t that what you want to accomplish in your business?
Don’t you want to be
instantly recognizable?
Don’t you want to be the expert, the a
go-to person in your field?
When a news story breaks in your industry, don’t you want the media
calling you for your opinion?
 Duff McKagan, bass player for Guns N' Roses (right), with Craig Duswalt and Steve Thaxton, Axl Rose's former chiropractor (center) |
That’s what the RockStar System For Success is all about. RockStar Marketing!
Maybe you can’t sing a note. Maybe the only musical
instrument you can play is an iPod. But you can be a
RockStar in your industry! RockStars are the best in their business. They’re known as experts. They are celebrities
in their field.
Most people assume it takes a lot of work to become a
RockStar. But this isn’t a seminar that tells you how to
work harder to achieve success. After all, how hard does
Keith Richards work anyway? (Unless counting money is considered hard work!)
Becoming a RockStar in your
industry isn’t about working hard.
It’s about working smart!
It’s about knowing the tricks of the trade. It’s about learning how to market yourself effectively. It’s about building up your RockStar mystique. It’s about learning how to make yourself stand out in the crowd.
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It's Not Who You Know,
It's Who Knows You!
People are always coming up to me asking me to share some of the wild stories that happened while I was on tour with Guns N' Roses. Many of them also share with me how they know Axl or Slash because they had met once "in a rest room." Believe me, if I asked Axl or Slash if they remembered meeting this person they would obviously say no.
So how do you get powerful people in your industry to know you?
In September I will share how to get potential clients to notice you, and how to form relationships with these people where they will want to do business with you because you're perceived as an expert and/or "celebrity" in your filed.
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Here are only a few of Marketing Tricks and Secrets
you will learn at the 4-Day RockStar BootCamp:
1. I will show you numerous ways to instantly become perceived as a Celebrity in your field, and you become the go-to guy in the industry so you won't have to make cold calls ever again...
2. I will show you how EASY it is to write a book in 30 days — enhancing your Expert status, and generating more income...
3. I will show you how to make an extra $50,000+ a year setting up One-Page Websites, so you and your family can take an extra vacation or two every year...
4. I will show you where to get a Logo, or an Ad, or any marketing piece, designed for less than $100...
5. I will show you the specific, step-by-step strategies to Work Less and Make More — Like a RockStar!
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 Craig Duswalt (Left) with Anthony Robbins (center), and Craig's wife, Natasha (right), at an Anthony Robbins Life Mastery seminar |
Before I get into the details of the BootCamp, let me
ask you this —
Do you think RockStars make cold calls so they can
sell tickets to their concerts? Of course not. But let
me use a better comparison that you can relate to a
little more.
Do you think a businessman like Donald Trump makes
cold calls to generate new business?
Again, of course not. But people like Donald Trump
and famous RockStars all have one thing in common.
 Randy Couture, UFC Champion, and Craig Duswalt |
They have created their "celebrity" so people want to
do business with them, and that includes getting paid
for public appearances.
How would you like to know exactly how to create
celebrity status for yourself so you never have to make
a cold call again?
Do You Want To Know What It Takes
To Be A RockStar In Your Industry
So All Your Potential Clients
Will Want To Do Business With You?
At my Boot Camp in I'm going to share all the marketing secrets we used on the road with Guns N' Roses and Air Supply to attract huge crowds; and combine them with the secrets I learned from owning my own graphic design firm and advertising agency and present them all to you in a very simple, recession-proof, 8-step system designed to help you generate more sales, and stand out from your competition so your business will thrive, even in these difficult times.
And just for fun, I will share some never-before heard, behind-the-scenes wild stories that happened while I was on tour with Guns N' Roses and Air Supply.
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OK, are you ready to
stop wasting your time
trying to figure out
how to get new clients
and learn how to market your business using
internet marketing, social networking,
and your newly acquired
RockStar status?
I'll show you how to do all
this if you join me for
4 days this next September!
If you're a fan of music and you want to generate more sales by thinking outside the box like RockStars do, then come and experience what it's like to be behind the scenes on a world tour and learn some unique marketing secrets.
You will laugh, sing, and have an unbelievably GREAT experience, and at the same time learn how to market your business and therefore generate more sales.
I've seen first hand how RockStars promote themselves. It's a strategic formula that only a few people have the privilege of seeing, and I was blessed enough to be one of those people.
What is "RockStar Status?"
 Craig Duswalt with his Internet Marketing Coach and Mentor, Tom Antion (right) |
Achieving RockStar status is simply becoming known as the best in your business; an expert in your field; a celebrity in your industry. It is also knowing how to market yourself and your business on the Internet and decreasing your advertising budget by the thousands with some interesting tricks of the trade.
When I toured with Guns N' Roses during the 3-Year Use Your Illusion World Tour I saw some things that most people would never believe really happened, but I also saw some very clever ways on how to market a product — in this case the band. Remember bands like Guns N' Roses and Air Supply are a business.
This outside-of-the-box thinking continues to help RockStars to create a buzz and attract and maintain a huge fan base.
 Craig Duswalt with his Coach; Barbara DeAngelis, "Relationship Guru" |
And this is exactly how you should run your business, or how you should perform at your job.
In my RockStar System For Success program I use the acronym
"R. O. C. K. S. T. A. R." to describe the 8 simple steps needed to take your business or your position in your company to RockStar status.
All of these steps will be described in detail AND TAUGHT at the September BootCamp.
It's all about thinking outside the box, and doing things that nobody else is doing so you can stand out from your competition...
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"They laughed when I said I never hand out business cards.
But when I had 225 people attend my first seminar..."
Here's another example of thinking outside the box...
Do RockStars ever hand out business cards? Never.
Does Donald Trump ever hand out business cards? I don't think so.
I personally don't hand out business cards myself because I don't like to "waste" money on printing them.
So how do I get people to contact me?
1. If they want to contact me, because they are really interested in what I have to offer, I tell them they can either Google my name, or I tell them to Google the words RockStar Business and I'm all over the first page. It directs them to my website where they can find out everything there is to know about me.
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2. REMEMBER I SAID HOW IMPORTANT IT IS TO HAVE A SMALL BOOK?
I hand out my books instead of business cards. Let's face it, people throw away business cards as soon as they get back to the office. But they will never, ever throw away a book. My books only cost me about $1.20 each to print, which is a lot to be just giving away, but it's still worth it to me to hand some out because my book not only has my contact information on every page, but it also promotes my business. Plus, people I give my books to are shocked that I hand out books for free.
I'm "perceived" as doing very well because I can afford to give away books and people always want to associate themselves with people that are doing well.
Think of it like this - RockStars rarely advertise themselves (the promoters do it), yet you know when your favorite band is coming to town, and exactly where they're playing because you can get all the information you need about the band on the Internet.
You didn't want to go see your favorite band perform because they gave you a business card. You wanted to see them because you are a fan of their work.
That is what I teach — how you can create a database, your own fan base, and get your potential clients to want to do business with you because you're an expert in your field and you are perceived as the best in your industry.
It's that simple.
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As you can see by now I base a lot of my system on promoting and selling services or products or information using the Internet. "The Internet is not a fad," as my mentor Tom Antion would say.
Who can benefit from becoming a RockStar in their business?
Basically anyone!
If you're an entrepreneur, a business owner, a speaker, an author, or you work in the corporate world and want to impress your boss or your team, or you work in the non-profit sector and need some creative ways to raise money, you will benefit a great deal by attending this BootCamp.
Or maybe you're an actor, a model, or a musician that needs to start thinking outside the box to promote yourself so you stand out from the millions of people trying to do exactly the same thing.
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The Inside Secrets You'll Learn At This BootCamp, You'll Never Learn Anywhere Else...
Because a very select few have traveled with a band as popular and famous as Guns N' Roses, chances are you'll never hear most of these stories and principles at your typical seminar.
But before I tell you a story or two that I'll share at the RockStar System For Success BootCamp, let me share how a brand I created using the RockStar System For Success almost landed me my own Reality Television Show...
How I Almost Got My Own Reality Television Show... Before I ventured into the RockStar System For Success I was known as America's Shoestring Budget Coach because I taught entrepreneurs how to save a ton of money on marketing and advertising. By the way, I still teach these money-saving principles in my RockStar System For Success. Anyway, my Shoestring Budget brand was so effective that a Hollywood Casting Director called me out of the blue and said the A & E Television Network wanted me to come in and audition for them because they were looking for AN EXPERT in how to market a small business. They saw my book entitled, "Marketing Your Small Business on a Shoestring Budget" and thought I would be perfect for their new reality TV show called, "We Mean Business." The network was looking for someone with extensive knowledge and a cutting-edge background to be the "Entrepreneur - Marketing and Sales Expert" on their show, and the network heard that I was "America's Shoestring Budget Coach" and so they called me in. I did not get a part on the show, but I was one of the finalists, because I was perceived as an expert and a celebrity in my industry simply because I had written a book. Bill Rancic, winner of one of the Apprentice shows, was the one who got the part. |
In September, I will show you
the steps I took to get a
Hollywood Screen Test for my
own Reality Television Show!
Here a hint how I did it: It's all in the power of a title. It might be hard to remember the name, Craig Duswalt, but everyone remembered that I was the "Shoestring Budget" guy.
Here are a few "celebrities" that are known by their BRANDS / TITLES as well as their names...
 Craig Duswalt and Alex Mandossian, creator of "Teleseminar Secrets" |
 Brendon Burchard, Author of "Life’s Golden Ticket," and Craig Duswalt |
 Craig Duswalt and Jonathan Sprinkles, "2006 College Speaker of the Year" |
Craig Duswalt and Barbara DeAngelis, "Relationship Guru" |
 Angie (Harper) McKnight from The Apprentice — Season 3 |
 New RockStar T-Shirts |
 Natasha Duswalt, Mari Smith, Craig Duswalt RockStar Marketing BootCamp — September 2009 |
 Mari Smith speak at RockStar Marketing BootCamp — September 2009 |
 Expert Panel at September 2009 RockStar Marketing BootCamp Mari Smith, Tom Antion, Mike Koenigs, James Malinchak, Craig Duswalt |
 Craig Duswalt and RockStar Comedian, Mark Eddie |
 TO VIEW MORE IMAGES CLICK HERE |
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Are you ready to start thinking
outside the box to increase your profits,
and start making some serious money?
First, here is what a few more attendees had to say about me, my coaching program, and my recent BootCamps...
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Enroll Now and Save Hundreds on your Admission Investment AND You'll Receive Thousands of Dollars in Bonuses!!!
- GENERAL ADMISSION
SUMMER SPECIAL PRICE
$497
DEADLINE FOR THE SUMMER SPECIAL PRICE
Wednesday, September 1, 2010 - Midnight (PST)
WHAT YOU'LL RECEIVE:
• General Admission seating into all 4 incredible days of the RockStar Marketing BootCamp - September 23 - 26, 2010
• Craig Duswalt's RockStar Marketing Binder filled with all the information you will need to help you become a RockStar Entrepreneur
• Craig Duswalt's RockStar Referrals filled with Craig's personal resources to save a ton of money on book writing, printing, marketing and advertising.
• Pre-BootCamp Internet Marketing Session with Tom Antion on Wednesday, September 22, 2010 - 6 PM - 9 PM.
• AND you may bring a friend for FREE
*** PRICE will increase on September 2, 2010 to $997
When:
September 23, 24, 25, and 26, 2010
Thursday, September 23, 2010 : 8:00 AM - 8:00 PM
Friday, September 24, 2010 : 8:00 AM - 10:00 PM
Saturday, September 25, 2010 : 8:00 AM - 10:00 PM
Sunday, September 26, 2010 : 9:00 AM - 4:00 PM
Where:
Sheraton Gateway Hotel - LAX
6101 West Century Boulevard
Los Angeles, California
Hotel
Phone: (310) 642-1111
- ROCKSTAR ADMISSION
$1,997
(No Early Bird Specials for RockStar Admission - Only 25 spots available)
WHAT YOU'LL RECEIVE:
• RockStar VIP Admission seating into all 4 incredible days of the RockStar Marketing BootCamp - September 23 - 26, 2010
• Craig Duswalt's RockStar Marketing Binder filled with all the information you will need to help you become a RockStar Entrepreneur
• Craig Duswalt's RockStar Referrals filled with Craig's personal resources to save a ton of money on book writing, printing, marketing and advertising.
• Pre-BootCamp Internet Marketing Session with Tom Antion on Wednesday, September 22, 2010 - 6 PM - 9 PM.
• AND you may bring a friend for FREE to everything
ROCKSTAR ADMISSION BONUSES:
• A VENDOR TABLE JUST OUTSIDE THE BALLROON - • RockStar System For Success Home Study Course.
• RockStar Book Writing Home Study Course.
• RockStar Social Networking Home Study Course.
• RockStar Internet Marketing Home Study Course.
• Entry for you and your guest into ALL RockStar BackStage Parties w/ Celebrities and Speakers
• Early Entry into the BootCamp every day
• Preferred Classroom Seating
Only $115 per night
(You'll want to stay in the hotel to get the full benefit of the Boot Camp. We start at
8:00 AM and might go until 10:00 PM, Thursday through Saturday , plus the "after-parties."
 Meeting |
 Bar |
 Guest Room |
 Pool |
 Board Room |
 Fitness Room |
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Here are the answers to some Frequently Asked Questions...
Craig, what if I don't want to be a "RockStar"?
RockStar is just a metaphor for being the best in your field; an expert, and someone who is perceived as a celebrity in their industry. Also, an expert in Internet Marketing. I do not teach you to live your life like a RockStar because that would probably be detrimental to your business.
Most seminars and boot camps of this nature cost $2,000 per person and up. So why is your RockStar System For Success BootCamp only $997 for a General Admission seat?
Simply, I want to create a learning environment that is exciting and the more people we get, the more exciting it will be. I don't like seminars that have 50 people just sitting and writing. I come from the world of rock n' roll and I want to create an environment where anything can happen, and with lots of networking opportunities. Since I want 400+ people at my BootCamp in September, I decided to make an offer that was impossible to refuse.
Is there a guarantee?
One Final Note...
Most seminars of this caliber are pitch-fests and not much useful content is provided. NOT HERE...
I personally teach for 4 days straight!!! I provide you with tons of content that you can use imeediately to help you generate more income.
I will teach you the "How to do," not just the "What to do."
I have learned a lot over the past few years, attending seminars, hiring numerous coaches, and continuing to read lots of books. My RockStar System For Success takes all the knowledge and puts it into a simple, step-by-step system that you can implement right away. This is not rocket science - RockStars would never be able to do it if it was.
Bottom line, if a RockStar can do this, I'm convinced, so can you.
How my Wife's Bout
with
Cancer Helped me Create the
RockStar System For Success...
In October 2006, my wife Natasha was diagnosed with cancer - Hodgkin's Lymphoma. Within two days she was in surgery, and within a week she started chemotherapy.
Although it didn't feel like it at the time, we were very blessed because we owned our own business and had gotten to the point where the business would run without us if it had to.
Well, now it had to.
Natasha was basically down for seven months, laying in bed most of the time in severe, horrible pain. It was my job now to comfort her and take care of our three small boys - Tyler 8, Ryan 7, and Hayden 4.
I had to take the kids to school, pick them up from school, take them to their sports, take them to play dates - you get the picture. At the same time I had to take my wife to chemo, to the doctors, do all the grocery shopping, pay all the bills for the house and the company, make sure the company was still running, etc.
Most of the moms reading this are saying, "This is what I do every day. What's he complaining about?"
And they're right. But I'm a guy, and I just wasn't used to doing all this. Plus the stress of not knowing whether my wife was going to live or die added to my overwhelm.
And all through this I kept thinking to myself, "What if I had to go to a full-time job? It would be impossible to do all this." We both have no family in the area - we would have been screwed.
But, you know what? I did not have to go to work every day, and I was able to focus on my family during a very trying time.
I vowed that if we got through this nightmare I would share my story, and share how we created a very successful business, and share how we created multiple streams of income so that if this happened to anyone else, they might have the same chance we had to get through it.
Thus was born Craig Duswalt's RockStar System For Success.
We're all getting up in age where, eventually, we'll need time to take care of family matters. If you have a successful business where you can make money while you're away, trust me, you will have a better chance at a full recovery.
To your giant successes in business and in life,
Craig Duswalt
P.S.: No matter what level you sign up for, you will all get the following at the RockStar Marketing BootCamp:
• Everyone will receive Craig Duswalt's RockStar System For Success Binder filled with all the information you will need to help you become a RockStar in Your Industry.
• A copy of my "RockStar Rolodex" that I use every day to save a ton of money on marketing and advertising.
• Sample Press Releases, E-Lance Bidding Contracts, etc.
• An opportunity to meet your fellow participants and share strategies and marketing techniques.
• Access to another source of knowledge from people who may have a different perspective than yours.
• Four or five different speakers, each with a different area of expertise, all designed to help you make money and/or improve your business.
• 3 days of absolute fun, learning and music — a critical factor in every successful business is the drive to enjoy what you're doing.
• And a lot more...
P.P.S.: One more thing. Here is how my wife and I took our $200 per month modeling agency business and turned it into the multi-million dollar success it is today using the RockStar System For Success techniques.
• We focused on being "perceived" as celebrities in our field and because of that we get invited to all major fashion show events, as well as the Emmy's and Oscar's.
• We became very knowledgeable in Search Engine Optimization for our websites.
• We became known as experts in our field.
• We spend hardly anything on marketing and advertising.
• We keep our overhead to a minimum.
• We attend numerous fundraisers and events.
• We give back.
• And most importantly, we have excellent customer service, and we have an excellent reputation in the industry.
Follow Craig Duswalt On:    |